Unruly opens in Dubai with Future Tech Media

Video ad tech company, Unruly, is continuing its global growth with expansion into the Middle East. The programmatic platform for social video advertising has partnered with Dubai-based Future Tech Media to give advertisers across the region access to Unruly’s video solutions.

Future Tech Media will become the official reseller across KSA and UAE for Unruly’s product set, helping ROI-driven marketers benefit from Unruly’s data-driven expertise, native video ad formats and mobile video SSP UnrulyX.

According to comScore, three out of every four video views now taking place outside of YouTube, with more brands choosing video ad techs like Unruly to reach and engage custom audiences.

“We have been deploying our unique data and proprietary technology to activate campaigns across the Middle East since 2009 and I’m delighted that Future Tech Media will now help us accelerate that growth,” commented Oliver Smith, MD, Unruly EMEA.

According to data surveyed by Unruly from campaigns across the Middle East, share rates (1.3 per cent) and click-through rates (13.1 per cent) are three times higher than the global average (0.5% and 4.9% respectively).

“We are really excited about this partnership and expanding our offering in a market where digital ad spend is expected to increase 37% every year to reach $1B by 2017,” Mr Smith added.

Commenting on the partnership, Boye Balogun, MD, Future Tech Media said, “Brands cannot just publish a video and hope for the best – with 300 hours of video uploaded to YouTube every minute alone, there is too much competition for viewers’ attention. Unruly’s product set offers the perfect solution, providing a scientific, data-driven approach to online video content and programmatic distribution that is both repeatable and scalable.”

Founded in 2006, Unruly now has 14 offices across the world, including New York, San Francisco, London, Paris and Singapore. Unruly’s key products include Activate, In-Stream, In-Feed, In-Page, and ShareRank.